REGIONAL OFFICES of the Department of Trade and Industry (DTI) have tied up with Jollibee Foods Corp. (JFC) to reduce plastic waste and integrate sustainability practices across 280 Jollibee stores in South Luzon.
On Wednesday, DTI Calabarzon, Mimaropa, and Bicol Region offices signed a memorandum of understanding (MoU) with JFC for Project 2.0: Bee Earth’s Best Friend, A Just Transition to Sustainable Lifestyles.
The campaign aims to encourage consumers to opt out of receiving disposable utensils when ordering via drive-thru or take-out.
“This is really a pilot project of this magnitude together with DTI and our South Luzon stores,” JFC Assistant Vice-President Eloise Anne Siccion said during the signing of the MoU.
“This year, it is really just South Luzon first. We really want to get the model right and make sure that the consumers themselves will become our influencers in spreading this initiative to the other areas also of the country,” she added, noting that the company might target the National Capital Region next year. — Justine Irish D. Tabile
The partnership builds on the launch of the project in Batangas in 2023, which will now be expanded to 280 Jollibee stores in Calabarzon, Mimaropa, and the Bicol Region.
Luisito Tan, area customer activation senior manager at JFC, said that the results of the first run were positive.
“We’re quite happy with the results. We were seeing changes in behavior, and that’s why we are excited to launch it on a bigger scale to cover more stores,” he said.
According to the MoU, the primary focus of the consortium is to encourage community involvement and commitment to sustainable consumption practices.
“A coupon will be given to (the) consumer to complete five stamps. The consumer will receive a free medium Minute Maid upgrade on the third stamp, while a free Yumburger solo will be given on the fifth visit,” it added.
Under the MoU, Jollibee will issue 120,000 coupons. — Justine Irish D. Tabile